Our Story

[A photo of hands mid-stitch, or our studio workspace, belongs here.]

Made by Hand, Made in Alabama

Every Needlepoint & Chill canvas is designed, printed, and finished entirely under one roof, by one family, in Alabama. We don't outsource any part of what we do — not the design, not the printing, not the finishing. If it carries our name, it was made by our hands.

We're not artists who happened to discover needlepoint. We're needlepoint artists — designers who think in stitches from the very first sketch. Every piece we create is built with two things in mind at once: how it looks, and how it feels to stitch. A beautiful image means nothing if it's tedious or frustrating under the needle. We want you lost in a design for hours, not fighting it.

A Family Craft, Across Generations

Needlepoint & Chill is a husband-and-wife, family-run business — the two of us, alongside our two daughters, all stitching under one roof. It began the way a lot of meaningful things did: during the quiet, restless days of COVID, when our family picked up needles simply to pass the time. What started as a way to cope with boredom slowly became something else entirely — a shared language between generations of stitchers in our family, and a craft we now can't imagine our lives without.

That history is woven into everything we design — a warm, happy, nostalgic feeling, the kind that makes a canvas feel less like a kit and more like a memory you're stitching into being.

Your Life, Your Canvas

We believe a finished piece can be a beautiful, enduring keepsake — something you frame, gift, or pass down. But we also believe that's not the only point. Sometimes the value of stitching is simply in the stitching itself, whether or not the piece ever sees the light of day.

That's the whole idea behind Needlepoint & Chill: the first and only rule of needlepoint is having fun. If you're having fun, you're doing it right. We genuinely don't care how the back of your canvas looks. We don't mind if you swap our colors, change an element, or make a design entirely your own — in fact, we hope you do.

A Creative Collaboration

When you pick up one of our canvases, we see it as a starting point, not a finished instruction. Our colors are suggestions, not rules. Add to a design, simplify it, make it yours — more often than not, you'll make it better than we imagined it. The result belongs to you just as much as it belongs to us.

So however you stitch, whatever you change, and whatever the back of your canvas looks like: relax, enjoy it, and remember why we named this Needlepoint & Chill.

Your Life, Your Canvas.

— The Needlepoint & Chill Family